Mr. Zimmer has been introducing himself periodically as the “Anti-Lautenberg”.
Note to Mr. Zimmer: It’s going to be a tough sell to the voters in New Jersey that we should elect someone to the Senate other than Lautenberg.
According to Realclearpolitics.com:
“….Lautenberg's biggest benefit is his name recognition and voter perceptions that he's doing a good job. 48% approve of his job performance while 31% disapprove, and 43% view him favorably, compared with 30% who see him unfavorably. That's not a great number, but given that his name is recognized by a total of 94% of the state is a positive…
So, Zimmer's strategy is to call himself the Anti-Lautenberg? Or the Un-Lautenberg? Read on:
Although Mr. Zimmer had three decent terms in the Congress,  he was present for only one term [1995-1996] with the Republican Party in control, and  since he lost to Congressman Rush Holt, he has been working as a lobbyist. Many former elected officials are tapped as lobbyists, but it is rare for a lobbyist to be tapped as a candidate for office.“In this year's Senate contest, the Democratic candidate, whoever that may be, remains a strong favorite in the Garden State. 54% of respondents said they were more likely to vote for that party, while just 24% said they would likely vote for the Republican winner.”
Recently on News 12’s “Power & Politics”, Lobbyist Zimmer declared that ‘age’ would not be an issue in his Senate run.
That is it won’t be, at least until Zimmer gets desperate.